[FREE WEBINAR] Overview of Digital Strategy in China and India
Jan. 30, 2018 8:00am Beijing Time // Jan. 29 7PM EST/4PM PST (Duration 1 hr)
As companies around the world attempt to leverage digital channels to reach and engage their target customers they have a lot to learn. Especially, in dynamic digital markets like China and India. Both markets have large, highly engaged online populations which represent tremendous opportunities for businesses planning to, or already operating there. However, their unique digital landscapes require businesses to take a closer look at how they engage new digital-savvy customers, by tailoring their global approach for the local market.
In this exclusive FREE webinar, presented by Frontier Strategy Group in collaboration with the U.S. International Trade Association and the eCommerce Innovation Lab, the presenters will address the following issues:
- 2018 macroeconomic outlook for China and India
- What is digital marketing’s unique role and how does it affect customer experiences?
- How do companies develop a digital customer strategy for China and India?
[REGISTER FOR THE SERIES] Digital Strategy in China and India
Register for all 4 webinars (Save $50) – Click Here For More Details
Register for 1/4: China Digital Customer Engagement Part I – Click Here for More Details
Register for 2/4: India Digital Customer Engagement Part I – Click Here for More Details
Register for 3/4: China Digital Customer Engagement Part II – Click Here for More Details
Register for 4/4: India Digital Customer Engagement Part II – Click Here for More Details
Fill out the form on the right to reserve your spot to the FREE webinar on Jan 29/30.
Danyi Yang is a Practice Leader for the Asia-Pacific region at Frontier Strategy Group (FSG). She advises multinational executives on key issues including: competing with Chinese companies, designing effective channel strategies, and developing market prioritization plans among others. Prior to her current role, Danyi worked directly with the global managing director at Alibaba Group, China’s largest global e-commerce company. Her previous experiences also include the European Union Chamber of Commerce in China and the Brookings Institution. She holds a Master of Public Policy degree from the University of Chicago, and is fluent in English and Mandarin Chinese.
Pratima Singh is a Practice Leader for the Asia Pacific region at FSG specializing in India and South Asia. She advises multinational executives on key issues including: India sub-national market prioritization, designing effective channel strategies, and optimizing local manufacturing among others. Pratima worked previously on projects with the Asian Development Bank and as a Research Associate for India at the Institute of South Asian Studies, National University of Singapore. Pratima holds a Master of Science in Economics from the University College London (UCL). Pratima is fluent in English and Hindi and speaks conversational Bengali.