[WEBINAR] Digital Customer Engagement in China: How to Build an Omni-Channel Customer Engagement Strategy

September 26, 2017 | 8:30am-9:30am SGT

Faced with a slowing economy and increasingly fierce local competition, MNCs in China must design more effective strategies to reach their customers and drive profitable growth.  With over 700 million internet users, China’s digitalization progress has leapfrogged many developed markets, providing B2B and B2C companies with an opportunity to craft an integrated omni-channel strategy and better engage existing and potential customers.

In this webinar, we will discuss:

  • The five critical trends that are shaping China’s digital landscape
  • A three-pronged strategy for driving digital customer engagement
  • Case studies on how leading MNCs are capturing opportunities via digital channels

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