Wall Street Journal FM Sentiment Index


The Wall Street Journal partners with Frontier Strategy Group on an exclusive “FM Sentiment Index.”  The index relies on anonymous metadata from our clients’ online market prioritization tools to create two proprietary metrics. The first metric is a market inclusion rate that shows the percentage of multinationals tracking a specific market. The second metric is market sentiment, which measures period-on-period change in the market inclusion rate. Changes in market sentiment reflect corporate perceptions about frontier markets in response to the changing business and macroeconomic environments. We collaborate with The Wall Street Journal to update the index on a quarterly basis.

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