Client Successes

NGO Management Strategies United States Pulp & Paper

1. Problem	2. Approach	3. Client Benefits
A mid-size paper company based in the United States was contacted by one of its publisher customers regarding a nascent NGO campaign against a specific type of wood used to make paper. The paper company wanted to understand how the NGO campaign was likel	Conducted an extensive analysis of the potential NGO campaign in question, including its sources, funding, goals, key players, and likely strategies adopted by the NGOs and other activists.	The paper company was able to present itself as a capable partner in managing NGO challenges to its own clients, creating a comparative advantage relative to its larger rivals.
A mid-size paper company based in the United States was contacted by one of its publisher customers regarding a nascent NGO campaign against a specific type of wood used to make paper. The paper company wanted to understand how the NGO campaign was likely to evolve and what risk mitigation strategies it could suggest to its client to avoid endangering its customer relationship. The paper company was concerned that its customer would begin purchasing paper from one of the larger paper companies in order to protect itself from a potential NGO campaign. The paper company believed that its ability to manage NGO campaigns and other activist challenges will be a key differentiator in developing customer relationships in the future. The paper company’s client wanted to avoid unnecessary boycotts and other challenges to its brand and reputation.

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