Overview
As companies around the world attempt to leverage digital channels to reach and engage their target customers they have a lot to learn. Especially, in dynamic digital markets like China and India. Both markets have large, highly engaged online populations which represent tremendous opportunities for businesses planning to, or already operating there. However, their unique digital landscapes require businesses to take a closer look at how they engage new digital-savvy customers, by tailoring their global approach for the local market.
In this exclusive webinar series, presented by Frontier Strategy Group in collaboration with the U.S. International Trade Association and the eCommerce Innovation Lab, the presenters will address the following issues:
*Once you complete your purchase you will receive an email containing 4 calendar files with webinar participation details*
(1/4) Digital Strategy in China Part I
February 5, 2018 7pm EST /4pm PST (US), February 6, 2018 8am (China)/5:30am (India)
Duration: 1 hour
- Government influence in digital development
- Local players that dominate the market
- Evolution of consumer behavior
- Digital awareness in B2B sectors
- E-Commerce readiness by region
- Strategic holidays/date for promotional efforts
(2/4) Digital Strategy in India Part I
February 19, 2018 7pm EST /4pm PST (US), February 20, 2018 8am (China)/5:30am (India)
Duration: 1 hour
- Government led digitalization
- Digital infrastructure
- Digital connectivity by state
- Rising mobile penetration
- Digital influenced shopping
- Local digital players
- Increasing e-commerce sales
- Strategic holidays/dates
(3/4) Digital Strategy in China: Customer Engagement Part II
March 5, 2018 7pm EST /4pm PST (US), March 6, 2018 8am (China)/5:30am (India)
Duration: 1 hour
- Breakdown of best practices for digital customer engagement
- -Demand generation
- -Customer service
- -Customer insight
- Topics include
- -Building a comprehensive digital traffic plan
- -Partnering with online and offline service providers
- -Integrating WeChat with CRM
- -Partnering to avoid tech regulatory risk
(4/4) Digital Strategy in India: Customer Engagement Part II
March 19, 2018 7pm EST /4pm PST (US), March 20, 2018 8am (China)/5:30am (India)
Duration: 1 hour
- Breakdown of best practices for digital customer engagement
- -Demand generation
- -Customer service
- -Customer insight
- Topics include
- -Mobile-first marketing
- -Effective ad campaigns
- -Utilizing multiple platforms
- -Unique product offerings
- -Mobile apps to serve rural India
- -Utilizing a social CRM
- -Creating an omni-channel experience
- -Collecting qualitative insights
- -Customer segmentation
- -Monitoring and mapping website traffic