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Prioritizing Digital Markets in ASEAN

$ 975.00

This analysis offers an effective, three-step process for multinational companies to prioritize their digital markets and evaluate internal digital capability gaps in Southeast Asia, building a solid foundation to design localized digital strategies for the region.

Overview, Table of Contents & Sample Pages below

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Overview

Southeast Asia has a rapidly developing digital ecosystem that provides multinational companies with wide-reaching online channels for customer engagement.

However, while the ASEAN-5 markets share several regional trends in digital development, companies should evaluate each market on its own merit.

As the first report in FSG’s two-part series on digital customer engagement in the Association of Southeast Asian Nations (ASEAN), this analysis offers an effective, three-step process for multinational companies to prioritize their digital markets and evaluate internal digital capability gaps in Southeast Asia, building a solid foundation to design localized digital strategies for the region.

What you will learn

  • What do multinational companies need to know about the digital landscape in ASEAN
  • How do the ASEAN-5 markets (Thailand, Indonesia, Malaysia, Vietnam, Philippines) vary
  • What is the exact step-by-step approach companies can take to prioritize their digital investments in the region

What you will receive

  • Immediate access to the 32-page PDF report
  • Exclusive email updates covering emerging markets business topics
  • Special discounts on future report purchases

Table of Contents

  • Executive Summary3
  • FSG’s Strategic Framework for Digital Customer Engagement in ASEAN4
  • A Comprehensive Digitalization Strategy5
  • Research Focus: Digital Customer Engagement6
  • Complex Decision Making in Southeast Asia7
  • FSG’s Targeted Digital Solutions for ASEAN8
  • Understanding Digital Landscapes of the ASEAN-59
  • Understanding Digital Landscapes of the ASEAN-510
  • Digital Landscape Snapshot: Malaysia11
  • Digital Landscape Snapshot: Thailand12
  • Digital Landscape Snapshot: Indonesia13
  • Digital Landscape Snapshot: The Philippines14
  • Digital Landscape Snapshot: Vietnam15
  • FSG’s Process for Prioritizing Digital Markets and Strategies in the ASEAN-516
  • FSG’s Digital Prioritization Framework17
  • Step 1-A: Assess Digital Readiness18
  • Step 1-B: Measure Market Opportunity19
  • Step 1-C: Evaluate Market Prioritization20
  • Step 1: Sample B2B Digital Prioritization 21-22
  • Step 1: Sample B2C Digital Prioritization 23-24
  • Step 2-A: Evaluate Internal Capabilities25
  • Step 2-B: Identify Strategic Gaps26
  • Step 2: Sample Gap Analysis 27-28
  • Step 3-A: Align Focus Areas29
  • Step 3-B: Develop Localized Strategies30
  • Appendix: Digital Market Prioritization Tool31
  • About Frontier Strategy Group32

Sample Pages

Frontier Strategy Group is a leading information and advisory services firm that works with over 200 multinational clients operating in emerging markets globally. Our analysts and commentary are regularly featured in outlets such as the Harvard Business Review, Financial Times, CNBC, Bloomberg and The Wall Street Journal.

Unlike most research providers, our reports and analysis focus on the issues that matter most for international business. Rather than cover high-level macroeconomic analysis, our reports interpret how geopolitical and economic trends impact key business activities at a global, regional, national, and sub-national level.

Our unparalleled access to 5,000+ client executives leading businesses around the globe fuels our research agenda, surfacing hot topics and trend analysis that leads the curve, rather than follows it

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