Anna Rosenberg, Head of Sub-Saharan Africa at FSG, is currently on a research trip to Kenya, Uganda and Ethiopia. Here are her latest insights: As I sit on the plane from Addis Ababa to London, I am gathering my thoughts…
Building Brand Equity in Ethiopia: Getting in on the Ground Floor
From Addis Ababa to Mekele, my latest trip to Ethiopia provided insights for the improving investment climate, in particular for consumer goods companies. Despite the absence of international food chains, American and European personal care and household products fill the…
After Prime Minister Meles Zenawi’s Death - What’s Next for Business in Ethiopia?
After strongmen Meles Zenawi’s death, MNCs should invest time now in building relationships with influential politicians that could become the new head of state in 2015. Meles’ grip on power for the last two decades meant that business affairs were…
Eight big questions for Africa in 2012
(Tradition continues along Mozambique’s Maputo Development Corridor) Part one With unprecedented levels of investor interest both on merit, and because growth may well prove elusive elsewhere, 2012 promises to be an exciting year for sub-Saharan Africa. In this two-part series,…