(This is the third and final installment of my three-part series of posts that summarize key takeaways from my recent trip to Europe where I spoke about topics from my new book, China Goes West: Everything You Need to Know…
Why do Chinese firms go global if China’s such a large market?
This is the second in a three-part series of posts that summarize key takeaways from my recent trip to Europe where I spoke about topics from my new book, China Goes West: Everything You Need to Know About Chinese Companies…
Can Chinese Firms Build Globally Competitive Brands?
This is the first in a three-part series of posts that summarize key takeaways from my recent trip to Europe where I spoke about topics from my new book, China Goes West: Everything You Need to Know About Chinese Companies…
Global Chinese Companies: Challenges or Opportunities for Western Multinationals?
I recently returned from a two-week trip to Europe where I represented Frontier Strategy Group at several high-profile events focused on Chinese overseas investment, including the Hamburg Summit, and shared key findings from my new book, China Goes West: Everything…