The past two segments of this blog series have identified that emerging markets’ contribution to corporate revenue and margin in 2015 will be neither as stable nor as pervasive as many executives have taken for granted. Indeed, as many companies…
Customer Segmentation in Emerging Markets
Who Moved My Cheese? It’s no secret the emerging market business environment has become more challenging over the last few years. Currently, MNC growth rates are contracting on average. An FSG survey of 52 MNC executives revealed that while 1…