Crafting an effective online channel model that complements offline sales is a critical strategy for many multinational companies in China, and the urgency among multinationals has been further enhanced by an increasing number of local B2C competitors aiming to offer…
Three Online Disruptors for Retail Businesses in China
Online channels are altering China’s business landscape for good. With emerging service models offered by local e-commerce giants like Alibaba and JD.com and increasingly influential homegrown social media platforms, China’s consumer preferences are evolving, too. Sources: Frontier Strategy Group analysis;…
E-commerce Strategy Vital for B2C Companies in China by 2020
Over the last two weeks, I have been bombarded with e-commerce news from China. Amazon set up shop in China’s Shanghai free trade zone to give Chinese customers access to its products from its global supply chain and to help SMEs…
Tapping into Latin America’s E-commerce Boom: Challenges and Opportunities for MNCs
As access to broadband, disposable incomes, and buyer sophistication increase in Latin America, e-commerce channels are becoming increasingly attractive to multinationals looking increase their sales and reach new customers. Additionally, companies see e-channels as delivering additional benefits, which include the…
Capitalize on the Evolving Channel Landscape in China
Life is getting more difficult for foreign companies in China because of growing Chinese local competition and invasive government policies that obscure the regulatory environment. MNCs which wish to stay for the long-run will have to adapt their channel strategies…
Indian E-Commerce Poised for Growth
While an e-commerce boom in India has been thought to be on the horizon for a long time now, the industry is finally showing signs that it is heading in that direction despite having several false starts. Why now? Critical…
Riding the Social Media Boom in China
I’ve been hearing about the challenges my APAC executives face while drafting their go-to-market plan using social media as a medium to target the Chinese consumer. I recently spent around 10 days in China which gave me an opportunity to…