A dimmer macroeconomic outlook in Latin America is reshaping the expectations of healthcare multinationals. With economic growth faltering across the region and public sector budget cuts expected, the health care industry in Latin America is encountering sharp pressure points, but…
Medical Devices – How to Succeed in International Markets
The following blog post was authored by Willie Burns, one of Frontier Strategy Group’s newest expert advisors. Mr. Burns is a seasoned medical devices management professional with a wealth of experience building businesses in emerging markets from working for companies…
3 winning strategies to beat local competitors in Asia (Part II)
For part I of 3 winning strategies to beat local competitors in Asia click here 2. Educate the right customer Education is clearly important when selling at a higher price point vs local competitors. But who do you educate? The…
Keeping an Eye on Latin America? You’re in Good Company
N = 213 multinationals Global multinationals are increasingly interested in Latin America, according to recently released numbers from The F10, Frontier Strategy Group’s monthly survey of the top ten most tracked emerging markets. While China, Brazil, India, Russia and Mexico…