This is part 2 of a blog series on channel transition management. You can read part 1 here. In our last blog post, we discussed why proactive evaluation of channel transitions is important, and how to build a strategic process to…
This is part 1 of a blog series on channel transition management. Keep an eye out for part 2, which will be published next week. Channel transitions are critical for MNCs, but are often evaluated on an ad-hoc basis Multinational…
In my last blog post, we discussed the six most important digital development trends in ASEAN that multinational executives must keep in mind when designing tailored online channel strategies in the region. Today, I want to share several examples of…
In my last blog post, we discussed how to establish a strategic digital prioritization process in ASEAN. While it’s important to effectively direct investments to the right markets and online channels in Southeast Asia, companies must first develop a deeper…
In Southeast Asia, multinational executives are constantly faced with the question of whether to treat ASEAN (the Association of Southeast Asian Nations) as an integrated, fast-growing region, or a set of complex markets with diverse economic drivers. When it comes…
As multinational companies expand their market presence in China, local distribution partners are crucial due to their advantages in local networks and market expertise. However, China has a very fragmented distribution landscape with local-market nuances, making it difficult to design…
Given ASEAN’s complex maritime geography and concentrated economic activity, MNC executives will find it effective to adopt a province/state-level strategy to examine market opportunity and business environment in the region, so that they can focus investments on the most competitive…