Over the past two years, multinational companies have come under pressure in their Sub-Saharan African (SSA) businesses from falling oil prices and volatile consumer demand. While economic pressures are contributing factors to the challenges MNCs are facing, they are not…
Scenario Planning: Preparing Your Nigeria Operation for a Downturn
With 155 million people and projections of 7.4% GDP growth in 2011, Nigeria is already a “can’t miss” consumer market opportunity. That said, in the next several years there will be multiple bumps on the road as Nigeria transitions from…