According to a recent AmCham survey, 80% of multinational executives plan to expand their presence in ASEAN over the next five years. However, factors such as distinct country characteristics, customer price sensitivity, and talent scarcity will continue to pose challenges…
China’s Belt and Road Initiative: How Will Beijing’s Ambitious Global Connectivity Plan Impact MNCs?
China’s Belt and Road Initiative (BRI) is an infrastructure development plan that will have global ramifications. It will affect connectivity and competition within and across markets for years to come, and no country or sector is off-limits. Multinational executives will…
How Should You Localize Digital Strategy in ASEAN?
Southeast Asia has a rapidly developing digital ecosystem that provides multinational companies (MNCs) with wide-reaching online channels for customer engagement. With a successful digital plan, both B2B and B2C companies can better drive sales and marketing efforts by improving demand…
Four Successful Examples of Digital Customer Engagement in ASEAN
In my last blog post, we discussed the six most important digital development trends in ASEAN that multinational executives must keep in mind when designing tailored online channel strategies in the region. Today, I want to share several examples of…
Six Things to Keep in Mind When Developing Digital Strategies in ASEAN
In my last blog post, we discussed how to establish a strategic digital prioritization process in ASEAN. While it’s important to effectively direct investments to the right markets and online channels in Southeast Asia, companies must first develop a deeper…
How Should You Prioritize Digital Investments Across ASEAN Markets?
Southeast Asia has a rapidly developing online ecosystem. Engaging customers directly via digital channels offers a wide-reaching and cost-effective way for multinational companies (MNCs) to improve commercial outcomes. Despite sharing several broader regional trends, each of the ASEAN-5 markets –…
Three steps to effectively prioritize your digital strategy in ASEAN
In Southeast Asia, multinational executives are constantly faced with the question of whether to treat ASEAN (the Association of Southeast Asian Nations) as an integrated, fast-growing region, or a set of complex markets with diverse economic drivers. When it comes…