Southeast Asia has a rapidly developing digital ecosystem that provides multinational companies (MNCs) with wide-reaching online channels for customer engagement. With a successful digital plan, both B2B and B2C companies can better drive sales and marketing efforts by improving demand generation, enhancing customer service, and collecting customer insight in the ASEAN-5: Malaysia, Thailand, Indonesia, Philippines, and Vietnam.

Frontier Strategy Group’s flagship Management Excellence report on Localizing Digital Strategy in ASEAN is Part Two of a two-part report on digital customer engagement in the region. It offers insights on the most critical regional trends shaping the ASEAN-5’s future digital development and 10 case studies on effective digital tactics deployed by MNCs and local players. These trends include:

• There is a large population base in ASEAN that is young and increasingly connected.
• Local players are quickly rising in a nascent tech environment, while global investments are flooding in.
• The e-commerce ecosystem in Southeast Asia is still immature but is poised to develop rapidly.

“MNCs in the region should study Southeast Asia’s rapidly evolving digital landscape and more frequently evaluate their digitalization progress in order to stay ahead of the game,” said Danyi Yang, research practice leader for the APAC region, based in Frontier Strategy Group’s Singapore office, and author of this report. “Using the information contained in this report, companies can more easily design a targeted digital plan for the region.”

This report, and many others like it, is available in the Frontier Strategy Group Online store. Click here for sample pages to help you evaluate whether the report is right for you.