In a landmark election on May 9, Dr. Mahathir Mohamad’s coalition Pakatan Harapan (PH) claimed a surprise victory after defeating Barisan Nasional, the coalition that has maintained power since Malaysia’s independence in 1957. During his campaigns, Mahathir proposed and promised…
The 14th Malaysian General Elections: Scenarios and Policy Impacts
Malaysia’s 14th general election, to be held on May 9, has the potential to cause significant shifts in the country’s political dynamics. Though there are multiple possible scenarios for the upcoming election, they can be simplified to two broad outcomes…
How Should You Localize Digital Strategy in ASEAN?
Southeast Asia has a rapidly developing digital ecosystem that provides multinational companies (MNCs) with wide-reaching online channels for customer engagement. With a successful digital plan, both B2B and B2C companies can better drive sales and marketing efforts by improving demand…
Four Successful Examples of Digital Customer Engagement in ASEAN
In my last blog post, we discussed the six most important digital development trends in ASEAN that multinational executives must keep in mind when designing tailored online channel strategies in the region. Today, I want to share several examples of…
Six Things to Keep in Mind When Developing Digital Strategies in ASEAN
In my last blog post, we discussed how to establish a strategic digital prioritization process in ASEAN. While it’s important to effectively direct investments to the right markets and online channels in Southeast Asia, companies must first develop a deeper…
How Should You Prioritize Digital Investments Across ASEAN Markets?
Southeast Asia has a rapidly developing online ecosystem. Engaging customers directly via digital channels offers a wide-reaching and cost-effective way for multinational companies (MNCs) to improve commercial outcomes. Despite sharing several broader regional trends, each of the ASEAN-5 markets –…
Three steps to effectively prioritize your digital strategy in ASEAN
In Southeast Asia, multinational executives are constantly faced with the question of whether to treat ASEAN (the Association of Southeast Asian Nations) as an integrated, fast-growing region, or a set of complex markets with diverse economic drivers. When it comes…