Southeast Asia has a rapidly developing digital ecosystem that provides multinational companies (MNCs) with wide-reaching online channels for customer engagement. With a successful digital plan, both B2B and B2C companies can better drive sales and marketing efforts by improving demand…
How Should You Prioritize Digital Investments Across ASEAN Markets?
Southeast Asia has a rapidly developing online ecosystem. Engaging customers directly via digital channels offers a wide-reaching and cost-effective way for multinational companies (MNCs) to improve commercial outcomes. Despite sharing several broader regional trends, each of the ASEAN-5 markets –…
Five key strategies for MNCs to succeed in ASEAN
This is part two of our two-part series on our outlook for the emerging Southeast Asian region. Refer to our previous blog for the key drivers that we expect to drive the emerging ASEAN economies. We expect the ASEAN region…
The four key drivers of economic growth in emerging ASEAN
It is easy for executives to underestimate Southeast Asia’s market potential, especially when compared to that of China and India. By doing so, however, executives run the risk of losing the opportunities available in the region. The economic size of…
Build an effective subnational prioritization strategy for Southeast Asia
Given ASEAN’s complex maritime geography and concentrated economic activity, MNC executives will find it effective to adopt a province/state-level strategy to examine market opportunity and business environment in the region, so that they can focus investments on the most competitive…
Why country-level analysis is not enough for your ASEAN markets
Multinational companies continue to experience enhanced confidence in Southeast Asia’s growth and profitability outlook. In AmCham’s most recent ASEAN Business Outlook Survey, more than 85% of the 591 APAC executives expect to increase investment in the region for the next…
Four challenges to effective distribution management in the Philippines
A combination of unique market characteristics (see previous post), heavy reliance on distributors, and a distinctive two-tiered distribution structure lead to four major issues in managing channel partners in the Philippines. These challenges—limited customer and operational insight, low levels of…