localization

What are your top emerging market priorities in 2012?

During the final weeks of 2011, Frontier Strategy Group spent a great deal of time speaking with emerging markets executives to understand their top priorities for 2012. The chief concern for nearly every executive we spoke with largely boils down…

Marketing Best Practices in Asia from Brocade

Click here to listen to the full Podcast: [audio:https://frontierstrategygroup.com/wp-content/uploads/2011/10/Brocade-Podcast.mp3|titles=Brocade Podcast] The Asia Pacific region is one of the most diverse territories to conduct business in. For senior executives charged with growing Asian markets, their country portfolio typically extends from as…