This is the first in a three-part series of posts that summarize key takeaways from my recent trip to Europe where I spoke about topics from my new book, China Goes West: Everything You Need to Know About Chinese Companies…
I’ve been hearing about the challenges my APAC executives face while drafting their go-to-market plan using social media as a medium to target the Chinese consumer. I recently spent around 10 days in China which gave me an opportunity to…
On Wednesday, India’s government suspended its plans to open up its massive retail sector to foreign MNCs like Wal-Mart and Carrefour. Western consumer-focused companies are growing impatient as they seek out the opportunity to sell their products both in India’s…
Click here to listen to the full Podcast: [audio:https://frontierstrategygroup.com/wp-content/uploads/2011/10/Brocade-Podcast.mp3|titles=Brocade Podcast] The Asia Pacific region is one of the most diverse territories to conduct business in. For senior executives charged with growing Asian markets, their country portfolio typically extends from as…