FSG’s analysts are constantly speaking with senior executives in emerging markets and staying on top of the latest headlines from around the world. In this week’s Emerging Market View, our analysts have flagged several articles worth noting for the emerging market executive:

As market volatility plummets to multiyear lows, emerging markets are poised to ride the rising tide of global growth. According to Sam Osborn, Practice Leader on the Global Analytics team at FSG, “past volatility in emerging markets has caused some MNCs to shift focus from emerging to developed economies. However, a developed-market recovery is a positive for most emerging markets.” Despite current volatility in markets such as Venezuela and Iraq, other emerging markets are rising in the ranks of prioritization according to a new MNC sentiment index created exclusively for The Wall Street Journal by FSG.

In fact, seven of the 10 frontier markets identified by the index are in Sub-Saharan Africa. FSG’s Analyst for Sub-Saharan Africa, Alexa Lion, recently blogged about the East African Community, which includes Nigeria, the #1 identified market according to the frontier market sentiment index. “Business success in Africa relies on local insights, unique customer segmentation, and long-term relationship building. Although adopting familiar approaches might come naturally to emerging markets executives, they must think outside the box and truly understand each African country’s individual context to succeed,” notes Alexa after reading The Right Way to do Business in Africa.

Meanwhile, Africa’s northern neighbors, Spain and Italy, are in need of a reality check. FSG’s Lauren Goodwin explains that the “article highlights the view in FSG’s new Western Europe regional outlook that optimistic Q1 economic data for WEUR markets should not prompt companies to set more optimistic targets in their 1-3 year strategic plans. Good weather prompted strong production and relatively unstable emerging markets prompted more FDI, but these one-off trends will not continue, putting Europe’s economy at risk.” FSG clients should review our Western Europe Regional Outlook report for more information.