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How to win in Kenya’s dynamic consumer market

How to win in Kenya’s dynamic consumer market

May 9, 2017 - Research for this article was collected during William’s recent visit to East Africa. It is the first in a two-part series. The second instalment will be on Tanzania’s consumer market. Nairobi, Kenya’s bustling capital, is a building…

By William Attwell | May 10, 2017 | Europe Middle East Africa | 10 Comments |
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Succeeding in SSA requires a strategy rethink

Succeeding in SSA requires a strategy rethink

MNCs in Sub-Saharan Africa (SSA) are having to adjust their expectations, and re-think their strategies – and in many cases, their business models – to succeed in the region’s complex environment. Although Sub-Saharan Africa is the third-fastest growing region globally…

By William Attwell | March 1, 2017 | Europe Middle East Africa | No Comments |
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FSG’s Ethiopia Market Spotlight (Podcast)

FSG’s Ethiopia Market Spotlight (Podcast)

Ethiopia offers compelling opportunities for MNCs, given its 100-million-strong population (SSA’s second-largest) and dynamic economy. In FSG’s new podcast, CEO Richard Leggett, and Senior SSA Analyst William Attwell, discuss Ethiopia’s outlook as the country recovers following a period of political…

By William Attwell | February 21, 2017 | Europe Middle East Africa | No Comments |
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What MNCs should expect from South Africa’s 2017 budget

What MNCs should expect from South Africa’s 2017 budget

In late November and early December 2016, when the three main credit rating agencies conducted their year-end reviews, South Africa narrowly avoided being downgraded to sub-investment grade, a fate that has befallen other major emerging economies such as Russia and…

By William Attwell | December 29, 2016 | Europe Middle East Africa | No Comments |
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