Faced with a slowing economy and increasingly fierce local competition, MNCs in China must design more effective strategies to reach their customers and drive profitable growth. With over 700 million internet users, China’s digitalization progress has leapfrogged many developed markets,…
Getting to Global Interview with Danyi Yang, FSG’s Practice Leader for Asia-Pacific
FSG’s Practice Leader for Asia-Pacific, Danyi Yang, was recently interviewed by Getting to Global, an organization with an initiative to bring together industry experts, business leaders, and government officials to empower small- and medium-sized companies to sell more online, overseas.…
The (assisted) e-commerce experience in India
We recently embarked on one of FSG’s major research initiatives for India this year on the topic of developing an effective India digital strategy. The country’s rapidly developing digital landscape is drawing increased interest from multinationals lately, and I’ve had…