The digital landscape in India is evolving rapidly. Several factors are driving this change, including the government’s focus on digital development, an increasingly young and digitally-aware population, and most critically, better connectivity due to the expansive reach of mobile phones.…
Companies looking to improve sales and marketing efforts in China have turned to digital channels as a wide-reaching and cost-effective way to engage customers. As China’s digital development has become more sophisticated, however, local internet giants with businesses spanning different…
With 600+ million Internet users, China is one of the world’s most mature markets in terms of online channel development and digital awareness. It has become essential for multinational companies to capitalize on major trends in China’s Internet space (e.g.,…