Multinationals need to focus attention on building an effective channel strategy across the lifecycle of their business in Mexico, taking into account how best to select and sign new partners, developing an appropriate distribution management process, and plan for channel…
This is part 2 of a blog series on channel strategy in Mexico. The first post can be found here. The expansion of e-commerce has been rapid over the last few years, but continues to lag behind in share of…
Increasingly, Mexico’s channel landscape is evolving rapidly, and multinationals will need to reassess whether their current channel strategies capitalize on the market’s potential and maximize sales growth and profitability. With the expansion of modern retail, the growth of e-commerce, and…