May 17, 2017 - Research for this article was collected during William’s recent visit to East Africa. It is the second in a two-part series. The first was on Kenya’s consumer market. With one of the highest GDP growth…
How to win in Kenya’s dynamic consumer market
May 9, 2017 - Research for this article was collected during William’s recent visit to East Africa. It is the first in a two-part series. The second instalment will be on Tanzania’s consumer market. Nairobi, Kenya’s bustling capital, is a building…
Evaluating your partners in Russia
The criteria MNCs use to evaluate their distributors are designed to maximize the speed and breadth of initial market penetration, but over the long term incentive distributors to seek short-term gain rather than support their foreign partner in establishing a…