Each week Frontier Strategy Group’s global team shares their view on key media stories, and what the implications are for businesses that operate in emerging markets. For more information about how to contact our analysts, send us an email. Martina…
MNCs are Going Direct in Saudi Arabia According to Poll Results
Companies are moving to more direct models in Saudi Arabia to capitalize on increasing public expenditure in priority sectors like education, healthcare, housing, and related infrastructure. A local presence allows MNCs to be closer to customers and to leverage partners…