This is part two of our two-part series on our outlook for the emerging Southeast Asian region. Refer to our previous blog for the key drivers that we expect to drive the emerging ASEAN economies. We expect the ASEAN region…
It is easy for executives to underestimate Southeast Asia’s market potential, especially when compared to that of China and India. By doing so, however, executives run the risk of losing the opportunities available in the region. The economic size of…
Given ASEAN’s complex maritime geography and concentrated economic activity, MNC executives will find it effective to adopt a province/state-level strategy to examine market opportunity and business environment in the region, so that they can focus investments on the most competitive…
Multinational companies continue to experience enhanced confidence in Southeast Asia’s growth and profitability outlook. In AmCham’s most recent ASEAN Business Outlook Survey, more than 85% of the 591 APAC executives expect to increase investment in the region for the next…
With a growth rate averaging 6% in the last 5 years, Vietnam is a rising star within Southeast Asia. As the country becomes increasingly industrialized and urbanized, the expansion of the middle and affluent classes offer many opportunities to retailers…
Thailand distinguishes itself from other ASEAN markets in a variety of ways: a unique culture and a history of recurring coups, to name a couple. It also stands out in the way in which multinationals typically choose to go to…
A combination of unique market characteristics (see previous post), heavy reliance on distributors, and a distinctive two-tiered distribution structure lead to four major issues in managing channel partners in the Philippines. These challenges—limited customer and operational insight, low levels of…