Nigeria has solidified its title as the most-watched frontier market in Frontier Strategy Group’s (FSG) latest FM Sentiment Index created exclusively by FSG for Wall Street Journal Frontiers.

Followed by Vietnam, Kenya, and Argentina, which all rank among the top 20, Nigeria has held the top spot since June 2014. An increasing percentage of multinationals are watching the Sub-Saharan African country as a market for potential future investment, despite recent turmoil.

“Nigeria is about to enter a world of hurt, but these are the times when you can really make a difference, both from investors’ point of view and corporate’s,” says Matt Lasov, FSG’s global head of Advisory and Analytics, in the WSJ Frontiers article.

The FM Sentiment Index relies on anonymous metadata from over 200 clients’ use of online market prioritization tools to create two proprietary metrics. The first metric is a market inclusion rate that shows the percentage of multinationals tracking a specific market. The second metric is market sentiment, which measures period-on-period change in the market inclusion rate. Changes in market sentiment reflect corporate perceptions about frontier markets in response to the changing business and macroeconomic environments.

FSG collaborates with The Wall Street Journal to update the index on a quarterly basis. You can read the full article, “Nigeria Consolidates Status As Most-Watched Frontier Market,” on WSJ Frontiers.

To learn more about our Global Advisory & Analytics practice, or the Frontier Markets Sentiment Index, contact us today.