Many executives of Western multinationals are expanding their Sub-Saharan Africa operations to drive growth in their emerging market portfolios. However, while intentions are good and motivation is high, many companies are not making the most of the opportunity because of misconceptions about what it takes to succeed in the region.
Meanwhile, as Sub-Saharan Africa continues its strong growth trajectory, competition will only intensify.
This white paper identifies the seven most powerful myths that skew companies’ perceptions of doing business in Sub-Saharan Africa and explains what executives can do to overcome them. The white paper will help you understand:
- The competitive landscape of the region
- Economic drivers beyond commodities and consumers
- Sub-Saharan Africa’s long-term outlook
- Distributor challenges and direct-to-consumer strategies
- and much more…
Please fill out the form below to download your free copy of the paper.