In this podcast, Frontier Strategy Group Expert Adviser Brandi Moore shares her expertise on building a strong culture of innovation in emerging markets. In the business press, stories of successful emerging markets-led innovation from companies like GE and Unilever dominate headlines, but most companies struggle to achieve similar results. Brandi shares her view on why, and offers practical solutions.
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Brandi Moore has been solving challenging business problems in India since 2004. She has worked in India with Wipro, Infosys and other top outsourcers building processes to span learning gaps between Indian concepts and Western business models. She has extensive experience developing methodologies for US executives managing Indian employees, leading India-based projects and negotiating with Indian executives.
Brandi has negotiated with foreign governments, large corporations and inside India with stakes as high as $200 million. She is trained in the 5-D Hofstede model and executes negotiations based on culture as well as formal negotiation strategy.
