Brazil’s shock interest rate cut may have raised concerns about impending inflation; however, senior executives continue to view Brazil as a tremendous opportunity for their businesses.
The opaque operating environment leaves executives asking the questions such as:
Senior executives are executing on aggressive growth targets
60% of our clients face growth targets in Brazil above 20% for 2011
…With more hurdles to success on the ground…
Brazil’s ranking in the 2011 Ease of Doing Business Index is 127, indicative of “Custo Brasil”, or the high cost of operating in the country
… And limited insight on where they should invest
There are 27 states in Brazil, and yet most MNCs have yet to expand beyond São Paulo and Rio de Janeiro
Executives are under pressure to justify and mitigate thin margins and long payback periods to impatient corporate centers. Brazil’s business environment is high cost compared to regional standards, due to cost of labor, regulation, taxation, and infrastructure.
Executives struggle to understand their true market opportunity and create a strategic plan for expansion because Brazil’s growth is increasingly found in regions that are largely unknown by multinationals and in customer and industries segments with few reliable data sources.
To fill this void, Frontier Strategy Group is launching Fronteiras Brasileiras, a comprehensive solution designed to support senior executives at Western MNCs to prioritize, manage and execute on growth opportunities in Brazil.
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