Turkey’s successfully concluded June elections and the reelection of the pro-business AKP have reaffirmed international investors’ faith in the country as an exciting growth market for both sales and manufacturing. The outlook for its neighbors, however, is far less immediately promising: to the east and north, Greece’s malaise highlights continuing macro-economic uncertainty across Europe; to the south and west (and increasingly directly across its border with refugees fleeing Syria), ferment and repression in the Middle East continue to raise questions about that region’s long-term trajectory. Meanwhile inflation — a unifying theme as well as ubiquitous menace — is placing pressures on consumers and governments’ fiscal and monetary policies across Europe, the Middle East and Africa (EMEA), from Russia to South Africa.
Check out the slides above for tips on converting volatility, sales force and talent-management challenges into opportunities in EMEA.
