In Nigeria Oil is King, but the Consumer is a Restless Prince

Nigeria consumer

Growth Beyond Oil

  • Real GDP growth is projected at 7.4% in 2011. At this rate, Nigeria’s economy will double in the next 10 years
  • Nigeria depends on oil exports for more than 80% of government revenue and 95% of foreign-exchange income. The government has recently announced a 10-year plan to cut oil dependence
  • Nigeria’s non-oil sector continues to be a major driver of the economy, largely driven by improved activities in wholesale and retail trade, finance and insurance, telecommunications, and building and construction. The non-oil sector is projected to grow at 8.8% in 2011 compared to 8.5% in 2010

Nigeria’s Bullish Consumer

  • Plentiful: Nigeria is the world’s 8th largest country by population. In the next 5 years, Nigeria will increase its population by the size of Romania
  • Urban: Lagos (GDP $37bn), Kano (GDP $5.5bn), and Ibadan (GDP $9.5bn) are three of Africa’s largest cities
  • Optimistic: Nigeria is ranked as the most optimistic consumer market in Africa

FDI in Nigeria

  • Recent FDI in Nigeria includes investments by NSN, Google, Diageo, and Nestle (US$94.4m plant) as well as the construction of the Lekki Free Trade Zone (LFTZ)

 

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