Rising Trends for Q3 in Mexico

Mexico stepped into the spotlight in Q3 of 2012 as multinational executives began to shift their operations and increase their investments into Mexico. Reignited interest into Mexico has been largely driven by higher labor costs in China and expectations that the presidential-elect and business friendly Enrique Peña Nieto will implement structural reforms aimed at boosting long-term economic growth. A common trend in Q3 was the growing interest for companies pursuing SME customers as larger client markets became increasingly saturated. However, limited financing opportunities for SMEs is preventing multinationals from achieving additional growth. SME lending is mainly restricted by three main inhibitors: weak regulatory systems, poorly trained state development funds unable to assess credit risk, and overwhelming control of the banking sector by large foreign commercial banks in Mexico.

Multinationals may consider applying a best practices approach to SME financing. Sun Microsystems applies a credit assessment technique in another emerging market by using a quantitative and qualitative approach in order to determine credit worthiness for a potential SME client. In an attempt to assuage the multinational and lender concerns for SME financing, the Mexican government is considering an institutional reform creating a centralized development bank that will function as a main source of financing for underserved markets in Mexico. Public-private partnerships have served as an approach by commercial lenders to expand their portfolios to include SMEs as lenders provide credit lines to SMEs by partnering with a government agency that provides loan guarantees.

Antonio Martinez and Erick Soto contributed to this piece

 

Multinationals Reevaluating Growth Targets in Latin America

Weaker regional growth in the first half of the year has driven multinationals to reevaluate their growth targets for 2012 as Argentina’s business landscape grows increasingly unnerving, Brazil’s economy slows, and devaluation risks in Venezuela swell as President Chavez drives up fiscal spending as part of his reelection campaign. However, many regional executives are looking towards new opportunities in Mexico as higher labor costs in China and election of business friendly Enrique Peña Nieto leads executives to believe the new administration will be able to implement structural reforms aimed at boosting higher and sustainable long-term economic growth. Meanwhile, many multinationals are undeterred by the weaker first half growth as they continue to invest in Brazil, hoping that government stimulus measures to revive consumer spending and industrial production in Brazil in the second half of 2012.

Argentina: Multinationals are dealing with an increasingly dire business environment by decreasing investments and lowering growth expectations

Brazil: Foreign investors shake off short-term woes as some multinationals position themselves for the long-term rewards that Brazil offers

Chile: The forecast is upbeat as production, consumption, and high consumer sentiment all point to a favorable economic outlook for 2012

Colombia: Colombia’s economy will continue to be a growth leader in 2012, but sluggish retail and falling industrial production dim its prospects

Mexico: Multinationals remain bullish on Mexico’s growth prospects as a new administration offers hope for necessary structural reforms

Venezuela: Multinationals remain cautious as ballooning fiscal spending contributes to rising currency devaluation risks for the beginning of 2013

Antonio Martinez and Erick Soto contributed to this piece.

What Mexico’s presidential election has in store for the healthcare industry

PRI presidential candidate Enrique Peña Nieto’s ambitions of providing universal healthcare and implementing social security reforms will significantly impact healthcare-related industries in Mexico over the next 6 years. Mr. Peña Nieto intends to consolidate public institutions and public hospitals, establishing the government as a major consumer of generic medical products. The government is likely to unveil cost-reduction initiatives that will redirect consumer preferences towards low cost generics. This increase in government spending will potentially prop up the demand of generic products at lower prices, cutting into multinational profit margins, and broadening Mexico’s generics market. FSG clients must consider modifying their strategies and expectations ahead of July’s presidential election.

FSG offers 5 possible strategies for success under the proposed reforms of the healthcare system:

  1. 1. Adjust sales strategy to the new market and prioritize sales to the Mexican government. Mr. Peña Nieto’s reforms will require a larger role for the Mexican government to step in and become a leading consumer in the healthcare market. Commercialization strategies aimed at engaging end-users and industry regulators will be a key factor.
  2. 2. Communicate changing standards and higher operational costs related to reforms as part of the finance strategy. Multinationals’ finance strategies must expect increases in regulatory standards and costs stemming from healthcare reforms.
  3. 3. Adjust marketing strategies to reflect the changing landscape and stakeholders. Social-Media and smart phones applications will be important in capturing the changing dynamic of consumer base.
  4. 4. R&D strategy must align with the government’s priority areas and localize R&D. Companies need to focus on the core areas that will be critical to the Mexican government. Medical tourism will boost demand for highly advanced and alternative treatments.
  5. 5. Public and private sector partnerships will become vital to future revenue growth strategies. Leveraging local and cross-sector partnerships will emerge as an essential component to stay ahead and generate revenue in the changing healthcare environment.

*Erick Soto contributed to this piece